Quadratic Funding Content Program

Situation

Giveth is a Web3 public goods funding platform built on Ethereum. Their core product, Quadratic Funding (QF), is a mechanism that amplifies small donations through matched funds: the more unique donors a project gets, the more matching it receives from a shared pool. The math is powerful, but explaining it clearly enough to drive participation is a real communications challenge.

When I joined as Communications Team Lead, Giveth was running QF rounds regularly but struggling to generate consistent community excitement, clear educational content around how QF worked, and enough social coverage before and during each round to drive donor volume.

Task

I was responsible for owning the full content and communications strategy across all 11 QF rounds during my tenure. This included: building a content calendar before each round, creating and distributing educational content, managing partner coordination, running live Twitter Spaces, producing written explainers, and reporting on outcomes after each round.

The goal was simple: more donors, more donations, more total volume. But getting there required making QF understandable and exciting to an audience ranging from builders already fluent in crypto to donors trying Web3 for the first time.

Action

I built a repeatable content system for each round: a launch thread explaining the mechanics of QF in plain language, a mid-round update highlighting top projects and momentum, and a closing recap framing the final numbers as a story rather than just a report.

I also coordinated with project partners featured in each round, giving them shareable content and talking points so they could activate their own communities. More reach, same team. Every round had at least one Twitter Space, usually hosted by me, where we broke down QF live and answered donor questions in real time.

Over time, I introduced formats specifically designed to make QF feel tangible: "your $1 becomes $X" style graphics, donor milestones as they happened, and short-form video clips for channels outside Twitter. The consistency across rounds built a recognizable Giveth QF voice that donors started to anticipate.

Result

Across the 11 rounds I led communications for, Giveth's QF program moved $420,000+ in total donations, collected through 24,500+ individual contributions from 8,100+ unique donors. These are not vanity numbers. Each donation represents a deliberate choice by a real person to fund a public goods project through the platform.

With each passing round, donor counts grew as the community understood QF better and trusted the platform's consistency. The content system I built became the template the team continued to use after my tenure.